About The Brand

About The Brand

We are on a mission to create a world where women feel beautiful and valued.

From Catherine

From Catherine

“My goal has never been to simply design wedding dresses. It’s to create calm, soulful experiences for women on one of the most meaningful days of their lives. I believe a gown should reflect your essence - not overpower it - and that beauty carries more weight when it’s rooted in purpose.
Thank you for letting us be a part of your story.”

– Catherine Deane
Founder & Creative Director

A Conscious Craft

We believe elegance and responsibility can - and should - coexist.

Eco-Conscious Design

Eco-Conscious Design

Over 40% of our bridal collection is crafted with luxury recycled linings and shell fabrics, using certified eco-yarns like recycled polyester. From fibre to fit, every piece is designed with care and intention.

Sustainable Packaging & Practices

Sustainable Packaging & Practices

We use biodegradable corn bags, recycled paper hang tags, and encourage digital lookbooks in place of printed materials - creating a thoughtful experience that’s kinder to the planet at every touchpoint.

Supporting Future Generations

Supporting Future Generations

A percentage of every garment sold supports The Unlimited Child in South Africa - a programme that has helped over 1.3 million children access early childhood education and break cycles of poverty.

In the Press

Ready To Begin Your Bridal Journey with Us?

Explore your favourite bridal silhouettes online, book a virtual appointment with one of our lovely stylists, or find a stockist near you.

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Love
Conscious
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